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SANAT IYER
A technology enthusiast based in Canada, deeply passionate about creating cutting-edge tech solutions and leading the way in innovation digital products.

About Me
For me, technology is more than just a job; it's a passion that I pursue with everything I have. I love the idea of creating products that can change people's lives for the better. That passion is what has driven me throughout my career in technology. Whether it's developing software that helps businesses automate their operations or designing sites that offers better interactivity with the site visitors , I always strive to create products that make people's lives easier.

01 Expertise
MY SKILLSETS
Product Management
95%
Digital Marketing
95%
Project Management
90%
Agile Methodologies
80%
Team Management
90%
Problem Solving
Leadership
85%
80%
Solution Architecture
85%

02 EXPERIENCE
2024
Critical Mass
2021-2023
Director of Technology
I collaborated with clients to design and implement technology roadmaps for digital applications across diverse industries, ensuring alignment with their business strategies and market demands. I provided strategic oversight for the integration of third-party Prescription Technology Solutions and Marketing Automation systems. Serving as the primary IT business management contact, I facilitated cooperation among IT teams to deliver cohesive solutions. I solution teams and architects, ensuring consistent effective execution from inception to managed service while reviewing essential documents, including Business, Technical, Information, and Data Architectures. My role involved partnering with cross-functional teams such as Account Management, Medical Strategy, and Regulatory Compliance to deliver high-quality client-facing applications, ensuring adherence to GDPR, CASL, CCPA, and other regional regulations. Additionally, I managed cross-functional projects from inception to delivery, providing leadership throughout the product lifecycle, collaborating with the UX manager to develop wireframes and prototypes for client and internal demonstrations, overseeing technology budgets with financial acumen, and leading project delivery across multiple technical teams, partners, and business functions.
Klick Inc
Senior Director of Technology
As a distinguished Technology leader within a leading Digital Agency, my responsibility included orchestrating the comprehensive execution of bespoke technology solutions designed specifically for pharmaceutical clients and their diverse range of product brands.
Cross Team Collaboration , Technology Strategy, Stakeholder Management and Budgeting were key responsibilities.
2019-2021
KPMG Global
Technical Martech Architect
As a Technical lead on KPMG's Digital Marketing Platform , I oversaw the implementation of MarTech products and execution of several projects in parallel. Some of the Projects are below
​
CDP Implementation
Instrumental in orchestrating the establishment of a customer data platform (CDP), unifying diverse customer data sources to enable a comprehensive 360-degree view, while architecting Azure Data Factory pipelines to orchestrate data from varied sources, ensuring compliance with KPMG's rigorous IT security and privacy standards, and offering subject matter expertise (SME) support for ongoing and forthcoming products across internal and external resources.
Personalization & Preference Center Management
Instrumental in orchestrating the establishment of a customer data platform (CDP), unifying diverse customer data sources to enable a comprehensive 360-degree view, while architecting Azure Data Factory pipelines to orchestrate data from varied sources, ensuring compliance with KPMG's rigorous IT security and privacy standards, and offering subject matter expertise (SME) support for ongoing and forthcoming products across internal and external resources.
2014-2019
KPMG Global
Lead Business Analyst
As a product architect specializing in digital marketing, I lead the ideation and conceptualization of marketing automation systems utilizing Adobe Marketing Cloud, Adobe Campaign, and CRMs. Additionally, I actively participate in technology and platform selection, leveraging insights that significantly influence decision-making processes. My responsibilities extend to ensuring the full compliance of all digital properties with GDPR, CASL, CCPA, and other regional laws. Moreover, I proactively engaged with both external and internal stakeholders, analyzing information needs and functional requirements to deliver essential artifacts such as Functional Requirements (BRD, SRS), Use Cases, Wireframes, and Prototypes.
2002-2013
Intelenet Global Services
Senior Product Manager
Spread over 11 years I had comprehensive experience across Telecommunications Credit Cards , Mortgage , Media & Communication within the contact center industry, I possessed a track record of revitalizing underperforming business units. Throughout my career, I've adeptly balanced billable work and non-billable responsibilities to optimize organizational profitability. Notably, I took charge of establishing the software department, implementing structured processes pivotal in achieving ISO certification and propelling the organization to CMMI level 3 standards. Successfully navigating stringent Third Party Audits from Banks and Government Clients, My Projects received prestigious accolades such as the Golden Peacock Innovative Product / Service Award in 2012, CEO Excellence Award in 2011, TMC CRM Excellence Awards in 2010 & 2011, and the PC Quest Award in 2011.

How Can I help
01
Technology Consulting
I specialize in providing expert technology consulting services tailored to your needs, guiding you through the ever-evolving landscape of digital innovation and solutions
02
Web Development and CMS
I can help in crafting bespoke web development solutions and harnessing the power of robust Content Management Systems (CMS) to elevate your online identity and user experience
03
Mock Interviews and Interview Prep
Unlock your potential at an affordable investment. I can tailor the mock interviews and my comprehensive interview preparation services are designed to propel your career forward without breaking the bank. Invest in your success with my cost-effective solutions.
CONTACT ME
Thank you for visiting Sanat Iyer's website. If you have any questions or comments, please feel free to contact me using the form below. I will respond to you as soon as possible.